PROMOTION: Your wedding, OUR GARDENS
[June 1, 2020] We continue to be extremely grateful to McCullough Creative for choosing the Dubuque Arboretum as its first mentorship public service project in 2019. This new student mentorship program selects a local nonprofit to receive free help with its marketing needs. Then local creative students are given the chance to earn internship credits while gaining real-world experience.
Looking for a venue for your perfect wedding?
It’s all here at the Dubuque Arboretum & Botanical Gardens!
Overview of the Wedding Project:
- Goal: Increase wedding bookings
- Target audience: Engaged couples ages 20–35
- Tone: Free-spirited, fresh, simple, renewing
After identifying four primary mediums for placements, the students developed and pitched three creative concepts to the client. With its simple, fresh, and clear approach, “Your wedding, OUR GARDENS.” was selected.
Print ads were also created for placement in publications such as Her Magazine and bridal shows.
What an amazing contribution to the Dubuque Arboretum & Botanical Gardens. Thank you, McCullough Creative!
Video Review of the student mentorship program:
The Dubuque Arboretum’s web designer (Glory Hougham | iPlatformance LLC), inspired by McCullough’s creativity and generosity, added her own contribution by designing* a separate website (landing page) with its own dedicated URL (www.RingsAroundTheRoses.com). It perfectly complements and further promotes the McCullough concept for the Arboretum.
* created and hosted gratis, of course, to support this beautiful place.